by Graham Kenny


 Strategies only work if you can figure out how to position your organization on the strategic factors most relevant to your organization’s key stakeholders. And doing that requires what we call insight, a recognition that no-one else has had about what your stakeholders really want. This article identifies four techniques to develop the insight you need to crack open your competitive advantage: introspection, looking at other perspectives, observing actual behavior, and looking at what happens in other domains.

Achieving advantage over competitors is what strategy is about. All organizations have competitors, no matter whether they’re business, government, or not-for-profit entities. Some compete for customers, some for funding. And they all compete for employees.

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